Sisters of the Leaf: Selling, Marketing and Promoting Tobacco Products to Women

Erica Arroyo, Rebecca Harvey, Indiana Ortez, Shawna Williams

Women are a growing segment of many tobacco business’ customer base–but they are also underserved. This all-women’s panel will provide insights and tips for retailers and manufacturers of tobacco products on how women should be marketed to, their preferences and what experience and products they’re looking for in the retail space.