GREAT BARRINGTON, MA — On a recent Wednesday afternoon, the wait to get inside Theory Wellness was breezy: just 30 minutes. On weekends, it can take up to two hours to get into the town’s first and only adult-use cannabis shop.
Long lines are still common in Massachusetts, where only 22 stores have opened statewide since legal sales began in November 2018. And with its wide-ranging menu and welcoming ambiance, Theory Wellness is understandably a customer favorite. Yet there’s an additional factor working in the shop’s favor: Theory Wellness sits only a few miles from the border with New York—where cannabis remains illegal.