After losing billions on its investment in e-cigarette manufacturer JUUL Labs, Altria has begun distancing itself from JUUL as scrutiny continues to increase on the e-cigarette giant.

On Jan. 30, 2020, Altria announced that it would be ending its marketing and retail distribution services for JUUL. This comes after JUUL Labs became the subject of numerous lawsuits and the focus of the the growing vaping epidemic. With a vaping ban still looming, Altria is pulling back its support of JUUL and will only provide regulatory assistance as of March 2020.

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