Massachusetts AG Aims for Eonsmoke, Going After JUUL

Almost a year after announcing an investigation into JUUL Labs, Massachusetts Attorney General Maura Healey has sued vape manufacturer Eonsmoke for selling products online without proper age verifications and marketing its JUUL-compatible pods and devices to minors. Eonsmoke is not affiliated with JUUL.

The complaint alleges that Eonsmoke violated the Massachusetts Consumer Protection Act by targeting minors with “marketing and advertising intended to appeal to youth.” The AG also says Eonsmoke failed to verify the legal age of online purchasers. The complaint demands Eonsmoke pay “restitution, civil penalties, attorneys’ fees, and costs as well as other equitable relief as the court may determine is appropriate.”

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