Luxury cannabis is not just a concept anymore, it’s taking up physical space in some of the bougiest establishments. It’s jarring to see Saks Fifth Avenue’s in-house salon in Manhattan stocked with high-end CBD and Barneys in Los Angeles armed with a cannabis retail wing when people are still getting locked up in prohibition states. But the demand for luxury cannabis only seems to increase even as justice stagnates.
It’s not that the millions of people purchasing legal cannabis don’t care about the harms of continued prohibition—many seem to. A market for cannabis products that achieve a subjective luxury status has always been desirable to consumers, a hallmark of capitalist supply and demand.
New dimensions open up all the time: Tech is created, design deployed, and true innovation becomes possible. But what exactly is luxury, designer cannabis, besides potent, high quality flower and its many derivatives?
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