JUUL Labs has announced new measures aimed at reducing underage use of its products in the U.S. market. This comes after the company has advocated for Tobacco 21 laws across the U.S. and restricting access to some of its flavored pods to make vaping less appealing youth.

JUUL has announced that it is working with retailers throughout the U.S. to introduce what it is calling the “strictest age-verification point-of-sale standards ever imposed for an age-restricted product at retail.” In what it’s calling its Retail Access Control Standards (RACS) program, every retail point-of-sales system will immediately lock when a JUUL product is scanned. It will remain locked until a retailer electronically scans a valid, of-age government-issued I.D. that verifies both the age and the I.D. validity. RACS also imposes automatic limits on the amount of product a legal-age customer is able to purchase. Scanned personal data will be eliminated immediately after the transaction is complete, according to the company.

Continue Reading On: Tobacco Business Magazine