JUUL Quits VTA: Opposes Industry Lawsuit Against FDA

JUUL Labs is quitting the Vapor Technology Association (VTA), after a year of major financial contributions to the vape industry trade group. JUUL cited strategic conflicts with VTA, including JUUL’s support for Tobacco 21 legislation and banning some e-liquid flavors, which the VTA opposes.

The company announced Tuesday that it will not renew its VTA membership when it expires later this month. The company reportedly posted the statement, titled “Our Commitment to the PMTA Process,” on its website without first warning VTA leadership of its decision.

JUUL objects to having any association with VTA’s recent lawsuit against the FDA that challenges the agency’s new May 2020 deadline for submission of premarket tobacco applications (PMTAs) by vape manufacturers. JUUL remains convinced that it can submit a successful PMTA by next year, and it would prefer to avoid headlines like “Vaping Companies, Including Juul, Sue FDA To Delay E-Cigarette Review.”

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