As the e-cigarette and vaping industry awaits the reveal of a national plan to handle flavored e-cigarette products, one company has opted to take action now rather than wait to see the final guidance. In a surprising move, JUUL Labs has announced that it will stop selling mint-flavored pods after new research showed how popular this flavor is among teenagers.

JUUL Labs discontinued the sale of some of its other flavored products back in October as it made moves to improve its public image and to appease regulators [read more here]. Some of the company’s most popular flavored pod products including creme, cucumber and mango were pulled from the market and with mint now also off the market, the only flavored products left in JUUL’s portfolio is menthol and tobacco flavors.

Source: Tobacco Business Magazine