General Snus Receives First-Ever FDA Grant for Modified Risk Orders

Categories: News, Top Tobacco NewsBy Published On: October 28th, 2019145 words

For the first time ever, the U.S. Food and Drug Administration (FDA) has authorized the marketing of products through the modified risk tobacco product (MRTP) process. The authorization was granted for eight suns smokeless tobacco products manufactured by Swedish Match USA and sold under the “General” brand name.

These products were previously sold in the U.S. without the modified risk claims in response to Swedish Match USA filing premarket tobacco applications (PMTAs) for these products. With the MRTP authorization, Swedish Match USA can now market these eight products with the claim, “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.” The FDA granted the use of this modified risk claim after reviewing scientific evidence submitted by the company that supported the claim.

Continue Reading On: Tobacco Business Magazine

Share This Story!

About the Author: Administrator