“Flavor Ban Lite” Ignores FDA’s May PMTA Deadline

As expected, the Trump administration announced new FDA guidance on enforcement priorities Thursday. The new plan will result in removal from the market of all prefilled pods in flavors other than tobacco and menthol. The FDA guidance was almost exactly as described in administration leaks on New Year’s Eve.

All vaping products are currently available only because the FDA has decided not to enforce provisions of its Deeming Rule. With the new guidance, the agency is now choosing to actively enforce its regulations as they apply to certain classes of vaping products:

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