It’s not uncommon in today’s regulatory landscape to hear that the U.S. Food and Drug Administration (FDA) has sent a warning letter to a retailer or manufacturer over concerns about certain covered tobacco products being sold, distributed or promoted. Now, however, the federal government appears to be going beyond manufacturers and retailers as it begins to scrutinize social media influencers in its regulatory review process.

It has been reported that the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) has begun to send warning letters to some manufacturers that work with social media influencers over concerns about influencers not disclosing the true nature of their relationships with vape and e-liquid manufacturers. The FTC and FDA are also informing these alleged offenders that like manufacturers, even these influencers must post warnings about the safety risks of some products.

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