If you’re a tobacco manufacturer, retailer or consumer, be aware–Facebook and Instagram is changing its policies to make it harder to promote and post certain content related to tobacco products going forward.

On Wednesday, CNN broke the news that Facebook was unveiling a new policy that would prohibit all private sales, trades, transfers and gifting of tobacco and alcohol products on Facebook and Instagram. Social media platforms and their promotion of tobacco-related content has been under scrutiny in recent months, mostly brought on by the growing concern over the popularity of e-cigarettes and vaping and its impact on minors and teenagers. This year, health advocacy groups have focused on social media and its role in promoting tobacco use.

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