IN most cases, exhibitors who start theirmarketing and planning early have the best success and return on investment at TPE. Whether you arean exhibitor or an attendee, trade shows take planning and scheduling; the more time you have to do both, the better your chances for a successful show.

COMPLETE your online profile with the products you will be displaying and selling from your TPE booth, as well as any show floor deals or discounts. There are many low-priced, pre-show, and at-show marketing opportunities to increase your presence at the show.

Make sure when you post to use #TPE20 & #tobaccoplusexpo

LEVERAGING your social media to connect with your customers is one of the most effective—and easiest—ways to extend your trade show presence, create new communities, share key messages, and raise awareness and business opportunities beyond the exhibit hall. It’s not only a great way to announce your attendance at TPE, but it’s also free. We have created dig-ital assets for use across the social media spectrum. Get them here: tobaccoplusexpo.com/exhibitor-resources.

UPDATE your company website with the TPE digital assets provided on our website at tobaccoplusexpo.com/exhibitor-resources. Let cus-tomers—and potential customers—know you’ll be at TPE! Include your booth number and let people know to visit you at TPE, Las Vegas, February 11–13, 2019.

ADD custom email signatures with your booth number to emails letting customers know you’ll be at TPE with a link for them to register. Find digital assets here: tobaccoplusexpo.com/exhibitor-resources.

SMALLER booth spaces are best served by using the back wall as a billboard. Focus on the features and benefits of your product(s) and what makes your product better than competing products. At 100 feet, customers should be able to see your logo; at 10 they should be able to see your message; and at 1 foot the customer should be experiencing a live demo of your product(s).

MAKE your display stand out!
DEVELOP a video or slide show presentation!
PROVIDE quality giveaways!
PREPARE! TPE is a selling show so be ready!
KNOW your audience—and what they need to know about you, your company,and your products!

HAVE customers enter your booth number as a promo code when they register. They’ll get into the show and educational sessions for free!