FACTORY SMOKES BY DREW ESTATE

Drew Estate reinvigorates the bundled category with its new bundled cigars

Drew Estate has tackled many different product categories over the years and it just revealed it’s taking on yet another–bundles. Factory Smokes by Drew Estate is a collection of four blends, in four different sizes, sold at a very affordable price. While bundles are not typically given that much of a push or attention in today’s industry, Drew Estate is adding its own very special spin to bundles and will innovate the product category in a way that will make retailers and cigar enthusiasts look at bundled cigars in a completely new way.

“Our expansion in the bundle business was a decision we did not take lightly,” explains Jonathan Drew, President and Founder of Drew Estate. “Bundles aren’t glamorous and the efficiency required to produce them effectively is not easily reached, which is why there aren’t a ton of entrants innovating in the value priced space. This is long overdue for Drew Estate, and when we reached the production scale required to compete we knew we wanted to do what we do, and disrupt the space with an innovative, deep value line of quality smokes for a broad set of thrifty individuals.”

Factory Smokes by Drew Estate will be crafted at La Gran Fabrica Drew Estate alongside the same buncheros and rolleros responsible for the company’s highly rated premium cigars. These cigars’ less expensive packaging and bulk manufacturing are a gain for retailers and consumers who will get Drew Estate’s quality at a valuable bundled priced. These cigars will be easily enjoyed in various leisurely moments, from times spent with friends and family to time out on the golf course or while watching the latest game on television. Smoke it, enjoy it, and when you’re done, grab another great cigar from the bundle to enjoy.

 


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Factory Smokes Sweet by Drew Estate details:

Wrapper: Habano

Binder: Indonesian

Filler: Indonesian

Vitolas: Robusto (5 x 54) – MSRP $36 per bundle of 20; Churchill (7 x 50) – MSRP $46 per bundle of 20; Toro (6 x 52) – MSRP $42 per bundle of 20; Belicoso (6 x 54) – MSRP $48 per bundle of 20

Factory Smokes Maduro by Drew Estate details:

Wrapper: Maduro

Binder: Indonesian

Filler: Indonesian

Vitolas: Robusto (5 x 54) – MSRP $40 per bundle of 25; Churchill (7 x 50) – MSRP $45 per bundle of 25; Toro (6 x 52) – MSRP $42.50 per bundle of 25; Gordito (6 x 60) – MSRP $52.50 per bundle of 25

Factory Smokes Shade by Drew Estate details:

Wrapper: Shade Grown

Binder: Indonesian

Filler: Indonesian

Vitolas: Robusto (5 x 54) – MSRP $40 per bundle of 25; Churchill (7 x 50) – MSRP $45 per bundle of 25; Toro (6 x 52) – MSRP $42.50 per bundle of 25; Gordito (6 x 60) – MSRP $52.50 per bundle of 25

Factory Smokes Sun Grown by Drew Estate details:

Wrapper: Sun Grown Habano

Binder: Indonesian HK Grade

Filler: Indonesian HK Grade

Vitolas: Robusto (5 x 54) – MSRP $40 per bundle of 25; Churchill (7 x 50) – MSRP $45 per bundle of 25; Toro (6 x 52) – MSRP $42.50 per bundle of 25; Gordito (6 x 60) – MSRP $52.50 per bundle of 25

Factory Smokes by Drew Estate will begin shipping to retailers in July 2018.

To see everything Drew Estate will release at this year’s International Premium Cigar & Pipe Retailers Association (IPCPR), visit drewestate.com/IPCPR and follow the hashtag #DEIPCPR on social media. Visit Drew Estate at Booth #1814 during this year’s IPCPR Show.