British American Tobacco Shows Growth in New Categories

In its half-year report, British American Tobacco (BAT) reports a nearly 50 percent increase in in currency revenue during the first half of 2021. Combustible revenue was up 5.8 percent with price/mix of 4.3 percent, reflecting emerging market (EM) recovery. Vapor revenue was up 59 percent as Vuse continues to gain market share. BAT’s heat-not-burn product, glo, also saw an increase in revenue, up 38 percent with gains in ENA and Japan. Velo revenue was up 63 percent as well as BAT continues to make gains in the modern oral category.

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