Back to the Future: Quesada Cigars Celebrates 45th Anniversary

In May 2018, Quesada Cigars announced sweeping changes to its management, sales and operations teams. Fruela Roces was named the company’s new CEO, Carlos Martinez became Quesada Cigars’ new operations manager, Enrique Tavarez was named vice president of sales, Patricia Quesada was announced as the company’s director of global sales, Raquel Quesada would continue in her role as brand manager, and Esther Quesada would continue serving as vice president of the company’s board of directors. The company’s president, Manuel Quesada, would remain with Quesada Cigars to oversee the development of new blends and serve as brand ambassador, attending events at cigar shops in both the United States and Europe.

The restructuring of Quesada Cigars’ management capped the end of a very active period in the company’s history. In the months leading up to the announcement, two longtime Quesada Cigars employees, Hostos Quesada and Terence Reilly, left the company to pursue other opportunities in the premium cigar industry. Quesada Cigars moved its distribution center from Miami to the Dominican Republic in a cost-cutting measure that will also hasten its ability to fulfill customer orders. The company also revamped the packaging for its most well-known brand, Fonseca, in an effort to tie it more closely to the Quesada family name and other lines. Perhaps one of its biggest new endeavors has been growing its first wrapper leaf on a farm in Villa Gonzalez, just outside of Santiago.

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