Rob Norris Leaving Altadis U.S.A. for Fontem Ventures

Rob Norris, who currently heads Altadis U.S.A., is on the move. In a press release it was announced that Norris has accepted a transfer to Fontem Ventures where he will serve as General Manager of Canada. Fontem Ventures’ focus is vaping technology and is the manufacturer of blu and the lifestyle energy brand Reon. While Altadis U.S.A. is a unit of Tabacalera USA, Imperial Brands’ premium cigar division in the U.S., Fontem Ventures is another, separate, Imperial Brands company.

Norris joined Altadis U.S.A. in 2011 where he served as sales and trade marketing director. During his tenure at the company, he has served as head of JR Cigar and was promoted to head of Altadis U.S.A. in 2011. The company has not yet named a replacement but the company did announce that Paul Waller, head of sales at Altadis U.S.A., and Oliver Hyams, head of trade marketing at Altadis U.S.A., would be reporting directly to Tabacalera USA’s President and CEO, Javier Estades, for the time being.

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