Kelly is a consumer products veteran with 30 years of experience in various product segments. He started his career with Procter and Gamble, moving later to the nutritional supplements industry serving as Executive Vice President and General Manager of Rexall Sundown, the largest manufacturer and marketer of vitamins and sports nutrition products at the time. From there, he made the transition to tobacco where he has served as the President of STG Lane since 2011. Kelly also is currently in his second term as the Chairman of the Pipe Tobacco Council and serves on the board of Tobacco Merchants Association. Kelly lives with his wife and four kids in John Creek Georgia, which is just outside of Atlanta.